SONIC tasked us to launch a new product–The Reaper Spicy Margarita Mocktail Slush which it made with the world's hottest chili pepper. We captured reactions of real fans when they tried the Slush for the first time. This cohesive campaign was launched across all social platforms.
Sonic App Launch
Created a cohesive digital campaign to launch Sonic's Mobile Order Ahead App. The campaign hero video featured Keith Habersberger of the Try Guys.